四、押韵
押韵是指在句子的相应位置采用相同或是相似的重音，英语毕业论文，重读音节中的元音和其后的辅音都要一致。英语中押韵的单音节词应符合以下三个要求：元音应相同；如元音前有辅音，辅音应不相同；如元音后有辅音，辅音应相同。广告采用押韵的修辞手段，能够使广告朗朗上口，易于传诵，最终达到广而告之，劝其听从的目的。例如，
（7）If there is anyone who
Really knows me, it’s Michael.
He says he loves the smell
Of my skin, and he likes my perfume Because he says it brings out what
I am to him.
More of a woman. More honest.
More open. Less helpless.
I used to think being more
Of a woman
Meant ating hard to get.
Today I think it means not
Acting at all.
上面这则广告是一则香水广告，因其用诗歌形式撰写而成，所以其朗朗上口，格调高雅，闪耀着艺术的光芒。广告也采用了很多传统诗歌所采用的尾韵形式，如Michael |
