Chapter One Introduction
1.1 Research background
With the fast pace of economic booming era, international business in today’sworld plays a significant role and pushes a driving force in human civilization. Since theinternational business activities rely on the successful exchange of information, theessential communicative skills are recognized as the key points by all the businesscommunities. In terms of the information transmission, there has been a large number ofcommunicative ways of negotiating business, such as business facsimile, telephone on-line, business visit, face-to-face bargaining and business letters. So, selecting one of thebest ways of communication has been a heated topic among many people. It is regardedthat business languages within the written or the oral form should not only be the toolsfor the two parties involved but also the evidence to achieve their mutual benefits in theprocess of the negotiation in order to avoid the tough possible problems in a very strictand formal way. Meanwhile, business letters, among the above tools of communication,remain an indispensable part in the exchanging of business information in differentnations. Including selling products and doing services, making a request and answeringthe inquiries, maintaining public relations and sorting the various business data,business letters never fail to set up the goodwill between clients, creditors, suppliers,and other public groups. English, as the world universal language, nowadays has beenan effective and proper way to achieve a business goal in both oral and written communication. Thus, how to use this language to promote and negotiate becomes aheated topic in the study of discourse analysis.
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1.2 Significance of the study
In systemic functional grammar, the study of interpersonal meanings in businesscorrespondence shows the development of discourse analysis, which has been a boomover the last two decades. In communication all over the world, interpersonal meaningof a discourse has impressed more and more people, instead of solely focusing on the equivalent, content-based, stable semantic relationship between form and meaning.Interpersonal meaning is to establish a certain relationship with others throughexpressing feelings, wishes, attitudes and even judgments, which can be reflected inboth oral and written discourse. During the last two decades, studies on interpersonalmeaning of discourse have been drawing more and more attention, which givesfacilitation for the author’s attempt.Since there is a possibility that the emergence of business bad news mightdissatisfy one party, how to maintain the good relationship remains a tough task to theboth parties involved. In this view, business writing skills are becoming more and moreimportant in expressing ideas and opinions, especially in conveying a piece of bad news.In fact, telling bad news does not only conclude the bad news itself, because the letterwriters’ main aim is to make the content acceptable by the letter receivers and keeping agood relationship between them. However, direct conveying of the message wouldbreak the friendly relationship and even make the receivers have s strong resist in doingso. So, when writing business letters of bad news, we should make full considerationabout the arrangement of the information.
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