한⋅중⋅일관객의 영화 수용 특성에 대한 비교문화론적 연구 : 문화차원 및 문화가치체계를 중심으로 [韩语论文]

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A Study of Comparative Cultural on How the Audiences of Korea, China and Japan Distinctively Receive the Cinema : With a Focus on Cultural Dimensions and Cultural Value Systems This is a comparative cultural study on the Korean, the Chinese and th...

A Study of Comparative Cultural on How the Audiences of Korea, China and Japan Distinctively Receive the Cinema : With a Focus on Cultural Dimensions and Cultural Value Systems This is a comparative cultural study on the Korean, the Chinese and the Japanese cinemas and their respective audiences. The goal is to identify the cultural traits and pursued values that each national cinema implies as well as the cultural traits and values of respective audiences, in order to look at how films generate social significance and impact. This will eventually help us understand the cultural characteristics of each country, and hence promote mutual understanding to continue the exchanges of cultural contents going forward. The researchers of comparative culture argue that we should identify cultural traits by comparing the intrinsic values, not the appearances of a culture. And they use cultural models and value systems to compare values that are intrinsic cultural traits. While a cultural model is a deductive approach that constitutes cultural dimensions for problems that universally appear around the world and compares different cultures based on them, a value system is an inductive approach that identifies and compares distinct characteristics of different cultures. Both approaches are employed in this study. A cultural model works well in analyzing cultures from universal standards and in understanding national particularities through differences, and therefore can cover not only Korea, China and Japan but also any other countries in comparison. Meanwhile, a value system study works well in understanding the cultural values of each country and hence in broadly analyzing the distinctive traits of individual cultures. This study uses both approaches for an in-depth analysis of Korean, Chinese and Japanese cultures. Yet the existing, West-centered cultural models have limitations in analyzing Eastern cultures, with issues in the study’s targets and contents. That is why this study reconstitutes the values-focused cultural models suggested by Kluckhohn, Hall, Hofstede and Trompenaars and then adds the cultural dimensions of East Asian universal values, or traditional East Asian ideologies. By doing this, the study eventually forms a cultural model with eight cultural dimensions: human traits; relations between individuals and groups; class; norms; achievement; time perception; view of nature; and traditional East Asian ideologies. In consideration of the variability and diversity of values, comparisons are done with various approaches rather than with binary oppositions.

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