Animation art is a universal culture. From the birth of animation, the animation States on a wide range exchanges. China's animation as part of the world animation also shined its dazzling brilliance. China's first animated feature "Tieshangongzhu" at...
Animation art is a universal culture. From the birth of animation, the animation States on a wide range exchanges. China's animation as part of the world animation also shined its dazzling brilliance. China's first animated feature "Tieshangongzhu" at home and abroad has aroused widespread impact of the issue to Singapore, Malaysia, Japan and other areas, China started exporting the first foreign cartoon gun. China has consciously animation itself into the world of animation track, and the consistent development of the world animation. Subsequently, China's animation award-winning frequent in the international community, caused the world's attention, the reputation of highly visible. China's animation is animation film promenade in the world, occupy the place can not be ignored, and distributed to its unique charm. But China has now developed to the animation into a quiet, 21 from the 1990s, China has no previous animation prosperity. In China's animation market is full of mostly U.S. and Japanese animation, in the lives of people around the supplies, printed matter which is more popular Garfield, Snoopy and other foreign cartoon image. Animated high hopes of the nation's broad audience of national animation voice very high, the state also vigorously support the cause of national animation, animation artists in China for the development of China-made animation a lot of effort, although the recovery of domestic animation, but is not yet satisfactory. China-made animated faces enormous challenges, how in the new century and better development, to regain the domestic market and to the world, the creators of animation is top priority. The slow development of domestic animation where the crux of the matter ? How to explore a development suited to China's animation is now the road of domestic animation to be resolved.
China's animation from the local Chinese cultural style of the "big Naotian Gong" and a number of representative works, to focus on the traditional Chinese art and language lessons to explore, and start from traditional Chinese painting in the search for aesthetic language, style and artistic form Symbols. It can be said that the Chinese people in animation based on tradition and pay attention to the local community, the development of cultural resources has done a lot of the basic work. And nearly half a century, in the United States and Japan as the representative of animation power under the pressure, we increasingly find its position and give up their tradition, lose their market and the concept of national culture, should have lost The audience groups. This appears to be caused by market factors, but study its causes is lost in their own culture and traditions, lack of education and animation local cultural and educational content is directly related lesson is profound. Since the 1960s large-scale animation "Naotian Gong", "Nazha make the sea" and other animated characters affected the generation, and generation is obsessed by the "Mickey Mouse and Donald Duck," today's children more Is the fashion, Jingba foreign animated image into their own feelings of the world, even to the extent of the fascination with, and the local Chinese language symbols of animation in this generation who does not seem likely to spread. This is because we did not enrich their own animation's quality of life, lack of innovation, and neglect the market, the lack of love, a word the lack of national culture sense of responsibility. This will lead us deep reflection, animation, as modern science and technology and culture with the Chaoyang industry, although we temporarily behind, but with a culture of superiority and rapidly increasing economic forces, should have the ability to catch up with the animation of the pace of development. This requires that we must study the market and the needs of the audience, and to do this we must grasp a lifeline of this original animation, I believe that China's animation industry should seek from the native culture of animation art image. In order to occupy China's animation market, the U.S. animation industry constantly looking for from the Chinese culture in animation art theme, "Mulan" is a typical example. This difficulty can not cause us to China's animation industry? Reflection ? Why does the United States from our animation designer to China's cultural genes found in animation, the Western way of thinking to explain China's cultural phenomenon, and have achieved significant success. The key issue is we have no culture from the colonial mentality, not to their own culture, or even look down on their own cultural traditions, long-term concept of Western Cultural Centre constraints of our recognition of the local culture so that a lack of confidence, lack of sense of responsibility, lack of originality. Understand contemporary Chinese art of animation problems, first of all should straighten out the cultural and business concepts, in the national culture more thinking, more articles, or be forever in the situation of copying and imitation, lack of vitality and animation art, the sense of the times and the national character. However, with national indigenous culture, the development of traditional cultural resources is not always return to the "Guzhuang drama" status, but from the local culture in the search for traditional culture and contemporary culture of ecological relationships, and the blood ties between them. That is, from a cultural and ecological systems, modern people to find the missing, they think, the spiritual and cultural realm, and ideas to meet the needs of the audience. Animation problems to our enlightenment has gone beyond the scope of the animation industry itself, if we do not boost from the cultural dimension of thinking, adjustment and the study of Chinese animation industry's development strategy, it is impossible to fundamentally solve China's problems facing the animation industry .
This from China began combing the history of animation, the creation and animation of the Chinese market two areas, explore the Chinese art of animation. China has experienced 20 animation created in the 1950s to the late 1960s and the mid-1970s to the mid-1980s the two upsurge in the development of the new century, China's animation seems to have ushered it another period of prosperity, the Chinese animation is not as an independent The existence of the individual, the Chinese animation has not only the domestic market, but also to the world. After 70 years of animation to explore, China's animation creation has reached a high artistic standards. But a little bit lacking in the market, the Chinese animation also aware of the problem. Particularly in the United States and Japan, such as the impact of foreign animation, animated face enormous challenges in China, the Chinese animation, animated face the status quo, show their courage, in the animation production system and distribution systems have made improvements, borrowing of foreign Advanced experience, for its own use, and achieved a good market returns. At the same time we also can not ignore the existence of some of China's animation inadequate. Should maintain national characteristics at the same time, China's animation to have a better development. Video of the artistic standard for long-term vitality of protection, and good market returns for art re-creation fund. How in the artistic and commercial and find a perfect fit, this is of concern
With the upcoming animation industry fully opened, the industry hope that the Government to take positive measures on the animation industry to conduct a comprehensive support. In response, "the online" Zhu person in charge of its of its profound understanding, "in Asian countries like Japan and South Korea have set up their own animation cultural industries, and established its own visual style and performance structure, Even in Singapore, Thailand, Malaysia such places, also produced a modern Islamic style of the comic books. Comparatively speaking, China's current comic book by Japanese comic of the impact of second-class, almost a generation Japanese comic books and watching American cartoons grow up This has actually developed a post-colonial cultural environment of the crisis. In the previous year, I have in the Central Academy of Fine Arts organized by the Japanese animation festival with a Japanese cultural officials of the Office of conversation, in his view, in fact animation system One can not just have the other countries of the younger generation for ideological and cultural impact of the strategy, while also bringing the global culture industry profits. "
Recently, the Ministry of Culture has officially supported the establishment of animation and electronic games industry development special working group is currently formulating development plans, China's animation efforts for the game industry provide a reasonable framework for policies and regulations, create a good market operating environment. Secretary of the Ministry of Culture said the market, the Ministry of Culture Working Group is developing "countries animation game industry revitalization plan", the implementation of national projects and national animation boutique game works fine for the 3-5 years of time, so that the existing autonomy Value orientation, have independent intellectual property rights of domestic original boutique occupy the mainstream of the Chinese market. And then 3-5 years, content to let healthy, progressive, rich and varied forms of animation game products occupy the Chinese market.
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