议程设置及态度塑造策略略论[德语论文]

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本文的研究对象是由德国交际部和法兰克福社会文献媒体出书社结合出书的杂志《德国》,其重要义务是对别传播德国抽象。它是中国德语进修者比拟轻易接触到的一本德语刊物,是以,该杂志所供给的信息是中国德语进修者构成德国抽象认知的起源之一。为剖析《德国》所流传的国度抽象及其塑造战略,本文选择了2017年和2017年两年的共八期杂志作为研究对象,分离针对“抽象”概念中的两个构成部门,即:认知身分和情绪身分,对议程设置和立场塑造战略停止析读。起首,本文经由过程对议程设置剖析,总结了《德国》在政治、经济、文明、迷信、生涯等五个范畴里的议程内容,和经由过程文本所流传的德国国度抽象。剖析得出的抛弃纪律显示,《德国》这本杂志具有锐意丑化德国抽象的意图。其次,本文以思虑能够性模子(Elaboration-Likelihood-Modell)为根据,剖析杂志的立场塑造战略。本文经由过程剖析发明,《德国》在立场塑造上采取了中间道路和核心道路战略,在中间道路的运用中,杂志以“德国作为成绩处理者”身份塑造和丑化本身抽象,在核心道路上则借助正面简化和人物情绪比较化的图片展现手段,以到达塑造读者接收德国美妙国度抽象和价值不雅的目标。

Abstract:

The research object of this paper is by the German Ministry of communication and Frankfurt social literature media publishing house with book magazine "Germany", its important duty is to stop the spread of German abstract. It is an easy access to the German language, the German language, is to, the magazine is the information provided by the Chinese German learners constitute one of the origins of the German abstract. In order to analyze the national abstract and shaping strategy in Germany, this paper chose the eight issue of 2017 and 2017 as the research object, separating the two components of the concept of "abstract", namely: the cognitive factors and emotional factors, to analyze the agenda setting and position shaping strategy. First of all, this article through the process of the agenda setting analysis, summed up the "Germany" in the political, economic, cultural, scientific, career and other five areas of the agenda, and through the process of text circulated by the German national abstract. Analysis of the "German" abandon discipline, this magazine has to demonize German Abstract intention. Secondly, this paper takes the consideration of the model (Elaboration-Likelihood-Modell) as the basis to analyze the position of the magazine. In this paper, through the analysis of the process of invention, "Germany" in shaping the position take the middle of the road and the core strategy for the road, in the middle of the road, magazines to Germany as a result processing "shaping identity and vilify the abstract itself, on the road of core with positive simplified characters and emotional comparison pictures show the means, to reach the shapes the reader receives Germany wonderful national image and value goal.

目录:

Danksagung   5-6   摘要   6   Abstract   7-9   1. Einleitung   9-20       1.1. Ausganspunkt und Zielsetzung   9-11       1.2. Das Magazin DEUTSCHLAND   11-13       1.3. Forschungsstand   13-19       1.4. Struktur der Arbeit   19-20   2. Theoretische Grundlage   20-28       2.1. Bild(Image) und Nationenbild   20-22       2.2. Agenda-Setting-Ansatz und Elaboration-Likelihood-Modell   22-26       2.3. Funktionen des Nationenbildes   26-28   3. Forschungskonzept   28-32       3.1. Materialienauswahl   28-29       3.2. Fragestellung und Vorgehensweise   29-32   4. Analyse der Agenda-Gestaltung   32-50       4.1. Politik   35-39       4.2. Wirtschaft   39-41       4.3. Wissenschaft   41-42       4.4. Kultur   42-43       4.5. Leben   43-46       4.6. Zwischenf.azit:Aufhebungsregel bei der Agenda-Gestaltung   46-50   5. Analyse der Einstellungsgestaltung nach ELM   50-77       5.1. Zentraler Weg:Deutschland-als-Problemloser-Muster   51-67           5.1.1. Strategie zur Einstellungsgestaltung   52-53           5.1.2. Allgemeine Betrachtung:Deutschland-als-Problemloser-Muster bei der Themenentfaltung   53-55           5.1.3. Beispielanalyse:Deutschland als Problemloser fur nachhaltige Entwicklung   55-65           5.1.4. Zusammenfassung   65-67       5.2. Peripherer Weg:Strategien beim Einsatz der Bilder   67-77           5.2.1. Semantische Funktion:Positive Vereinfachung   69-72           5.2.2. Emotionale Funktion\"Kontrastierung der menschlichen Emotionen   72-75           5.2.3. Zusammenfassung   75-77   6. Schlussfolgerung   77-82   Literaturverzeichnis   82-88   Lebenslauf   88  

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