Acknowledgements 4-5 摘要 5-6 Abstract 6 Chapter I Introduction 9-13 1.1 Background of the Study 9-10 1.2 Object of the Study 10 1.3 Method and Purpose of the Study 10-11 1.4 Thesis Structure 11-13 Chapter II Literature Review 13-41 2.1 Overview of Culture 13-16 2.1.1 Concept of Culture 13-14 2.1.2 Layers of Culture 14-15 2.1.3 Dimensions of Culture 15-16 2.2 Overview of CSR 16-20 2.2.1 Concept of CSR 16-17 2.2.2 Targets of CSR 17-18 2.2.3 Dimensions of CSR 18-20 2.3 CSR in Automobile Industry 20-23 2.3.1 Economic Responsibility in Automobile Industry 20-21 2.3.2 Legal Responsibility in Automobile Industry 21-22 2.3.3 Ethical Responsibility in Automobile Industry 22-23 2.3.4 Philanthropic Responsibility in Automobile Industry 23 2.4 CSR Driving Mechanism of International Automobile Companies 23-36 2.4.1 Stakeholder Driven CSR: Government Driven CSR 24-28 2.4.2 Other External Stakeholder Driven CSR 28-30 2.4.3 Motivation Driven CSR 30-33 2.4.4 Performance Driven CSR 33-36 2.5 The Influences of Cross Culture on CSR Driving Mechanism 36-41 2.5.1 Cross Culture and Government Driven CSR 36-37 2.5.2 Cross Culture and Other External Driven CSR 37-38 2.5.3 Cross Culture and Motivation Driven CSR 38-39 2.5.4 Cross Culture and Performance Driven CSR 39-41 Chapter III CSR Driving Mechanisms of German Automobile Companies in China 41-52 3.1 Government Driven CSR in China and Germany 41-44 3.1.1 Government Support and Guidance 41-43 3.1.2 CSR Legal Practices and Supervision in China and Germany 43-44 3.1.3 International Standards Adoption In China and Germany 44 3.2 Other External Stakeholder Driven CSR in China and Germany 44-46 3.2.1 Consumers’ Awareness of Rights Protection 45 3.2.2 The Public and NGOs’ Supervision 45-46 3.3 Motivation Driven CSR in China and Germany 46-48 3.3.1 Corporate Managers’ Management Ability 46 3.3.2 Corporate Shareholders 46-47 3.3.3 Corporate Image, Competitiveness and Development Strategy Planning 47-48 3.3.4 Corporate Property 48 3.4 Performance Driven CSR in China and Germany 48-52 3.4.1 Competition within the Industry 48-49 3.4.2 Business Activities 49-50 3.4.3 CSR Supervision Channel 50-52 Chapter IV Empirical Study on German Automobile Company’s CSR Driving Mechanism in China 52-73 4.1 Study Method: FAHP 52-57 4.1.1 Definition and Purpose 52-54 4.1.2 Principles of FAHP 54 4.1.3 FAHP Analysis Process 54-57 4.2 Study Method of Evaluation Indictors Confirmation: Questionnaire 57-65 4.2.1 Questionnaire Design and Participants 57-58 4.2.2 Questionnaire Contents 58-59 4.2.3 Questionnaire Result Analysis 59-65 4.3 The FAHP Culture-CSR Hierarchical Model 65-68 4.4 Establish Fuzzy Pair-wise Matrix and Analysis 68-73 4.4.1 First Level C-F Matrix 68-69 4.4.2 Second Level Fi-Fij Matrix 69-71 4.4.3 Final Ranking of Weight and Results Analysis 71-73 Chapter V Findings, Implications and Limitations 73-79 5.1 Government and Legal Practices 73-74 5.2 CSR Performance Measurement 74-75 5.3 Corporate Motivations of CSR 75-76 5.4 Other Stakeholders of CSR 76-77 5.5 Limitations 77-79 Bibliography 79-89 Appendix I Questionnaire (English& Chinese) 89-93 |