德国汽车公司在中国履行公司社会责任的作用机制:从跨文化角度(2)[德语论文]

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Acknowledgements   4-5   摘要   5-6   Abstract   6   Chapter I Introduction   9-13       1.1 Background of the Study   9-10       1.2 Object of the Study   10       1.3 Method and Purpose of the Study   10-11       1.4 Thesis Structure   11-13   Chapter II Literature Review   13-41       2.1 Overview of Culture   13-16           2.1.1 Concept of Culture   13-14           2.1.2 Layers of Culture   14-15           2.1.3 Dimensions of Culture   15-16       2.2 Overview of CSR   16-20           2.2.1 Concept of CSR   16-17           2.2.2 Targets of CSR   17-18           2.2.3 Dimensions of CSR   18-20       2.3 CSR in Automobile Industry   20-23           2.3.1 Economic Responsibility in Automobile Industry   20-21           2.3.2 Legal Responsibility in Automobile Industry   21-22           2.3.3 Ethical Responsibility in Automobile Industry   22-23           2.3.4 Philanthropic Responsibility in Automobile Industry   23       2.4 CSR Driving Mechanism of International Automobile Companies   23-36           2.4.1 Stakeholder Driven CSR: Government Driven CSR   24-28           2.4.2 Other External Stakeholder Driven CSR   28-30           2.4.3 Motivation Driven CSR   30-33           2.4.4 Performance Driven CSR   33-36       2.5 The Influences of Cross Culture on CSR Driving Mechanism   36-41           2.5.1 Cross Culture and Government Driven CSR   36-37           2.5.2 Cross Culture and Other External Driven CSR   37-38           2.5.3 Cross Culture and Motivation Driven CSR   38-39           2.5.4 Cross Culture and Performance Driven CSR   39-41   Chapter III CSR Driving Mechanisms of German Automobile Companies in China   41-52       3.1 Government Driven CSR in China and Germany   41-44           3.1.1 Government Support and Guidance   41-43           3.1.2 CSR Legal Practices and Supervision in China and Germany   43-44           3.1.3 International Standards Adoption In China and Germany   44       3.2 Other External Stakeholder Driven CSR in China and Germany   44-46           3.2.1 Consumers’ Awareness of Rights Protection   45           3.2.2 The Public and NGOs’ Supervision   45-46       3.3 Motivation Driven CSR in China and Germany   46-48           3.3.1 Corporate Managers’ Management Ability   46           3.3.2 Corporate Shareholders   46-47           3.3.3 Corporate Image, Competitiveness and Development Strategy Planning   47-48           3.3.4 Corporate Property   48       3.4 Performance Driven CSR in China and Germany   48-52           3.4.1 Competition within the Industry   48-49           3.4.2 Business Activities   49-50           3.4.3 CSR Supervision Channel   50-52   Chapter IV Empirical Study on German Automobile Company’s CSR Driving Mechanism in China   52-73       4.1 Study Method: FAHP   52-57           4.1.1 Definition and Purpose   52-54           4.1.2 Principles of FAHP   54           4.1.3 FAHP Analysis Process   54-57       4.2 Study Method of Evaluation Indictors Confirmation: Questionnaire   57-65           4.2.1 Questionnaire Design and Participants   57-58           4.2.2 Questionnaire Contents   58-59           4.2.3 Questionnaire Result Analysis   59-65       4.3 The FAHP Culture-CSR Hierarchical Model   65-68       4.4 Establish Fuzzy Pair-wise Matrix and Analysis   68-73           4.4.1 First Level C-F Matrix   68-69           4.4.2 Second Level Fi-Fij Matrix   69-71           4.4.3 Final Ranking of Weight and Results Analysis   71-73   Chapter V Findings, Implications and Limitations   73-79       5.1 Government and Legal Practices   73-74       5.2 CSR Performance Measurement   74-75       5.3 Corporate Motivations of CSR   75-76       5.4 Other Stakeholders of CSR   76-77       5.5 Limitations   77-79   Bibliography   79-89   Appendix I Questionnaire (English& Chinese)   89-93  

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