俄语旅游广告语篇的语言及民族文化特点探讨[俄语论文]

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在国际外经济文明交换日趋频仍的配景下,告白在社会生涯中的感化和作用愈来愈年夜,成为古代社会生涯弗成或缺的一部门。俄罗斯的告白业在近几年也获得了蓬勃的成长。俄罗斯旅游业具有150多年的汗青,跟着俄罗斯公民经济的连续较快增加、国民生涯程度的明显进步,俄罗斯旅游业存在着伟大的市场潜力,具有辽阔的成长空间。旅游告白经由过程宣扬旅游产物,俄语论文范文,表示出旅游资本的汗青性、平易近族性、艺术性等,到达倾销商品的目标,在此进程中旅游告白起到流传文明、进步审美情味的感化。本论文从说话学角度及文明角度对俄语旅游告白说话停止了初步商量,经由过程对俄语旅游告白的深刻研究,剖析出旅游告白的特色和俄罗斯的平易近族文明特点若何在旅游告白中表现出来。希冀此研究既可扩大对告白说话的研究范畴,俄语毕业论文,同时又使我们加深对旅游告白语篇的懂得,对旅游告白的谋划起到必定的自创感化。

Abstract:

In the international economic and cultural exchange more frequent background, advertising in social life in the role and impact is becoming greater and greater, become the ancient social life indispensable part. Russia's advertising industry in recent years has also been booming growth. Tourism in Russia has more than 150 years of history, followed by citizens of Russia economy continuous rapid increase, people's living standard the remarkable progress, Russian tourism exist great market potential, has vast room for growth. Tourism advertising through promote tourism products, tourism capital history, plain near family, art and other and reach the target of the dumping of goods. In the course of tourism advertisement to spread action of civilization and progress of aesthetic sentiment. In this paper, from learning to speak civilization angle and angle of Russian tourism advertisement speak has carried on the preliminary discussion, through the process of Russian tourism advertisement profound research, analysis of the characteristics of tourism advertisement and the Russian plain near family civilization characteristics how in tourism advertisement shown. Hope this research can not only expand the research scope of advertising, but also make us to deepen the understanding of the white text of tourism, the planning of tourism advertising plays a certain role in self generated.

目录:

摘要   3   外文摘要   4-5   目录   5-7   正文   7-64   注释   64-66   参考文献   66-70   附件   70-71   在读期间论文清单   71-72   致谢   72  

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